Your logo is the face of your business. Logos allow people to instantly understand who you are and what you stand for and are therefore integral to building your business’s brand reputation, both online and offline.
A good logo should be simple, memorable, credible, enduring and versatile. A simple logo is easily recognized and will be easier to scale down to smaller resolutions suitable for displaying on small devices such as smartphones. Complex logos can look busy or cluttered when scaled down. A memorable logo is one that is unique. A credible logo is one that conveys the right message to its intended audience. An enduring logo is one that is “future-proof” and will still be credible in a few years time. A versatile or flexible logo should work for different applications, for example for business cards and on a website. It should look good at different sizes and stand out in black and white.